London, 16th June 2022 – Avanti Communications (“Avanti”) today announced it will be the official sponsor of the Kentish Cup (20th-24th June) as part of its ongoing partnership with the men’s and women’s UK Armed Forces Football teams (UKAFF).
The UKAFF teams are drawn from the best players of the Royal Navy, Royal Marines, Army and Royal Air Force and come together to represent the UK in matches against other international Armed Forces.
This is a particularly special year to be supporting the UKAFF as the UK hosts the 100th anniversary of the Kentish Cup. The tournament commenced in 1921 and is the oldest international cup competition across UEFA. Formed in the aftermath of the Great War, the vision of the Kentish Cup was to bring teams from the allied nations back together on the sports field, to maintain the close links and friendships built during adversity and conflict. The UK men’s team will be looking to secure a fifth successive title at the tournament’s Centenary.
As a provider of state-of-the-art connectivity solutions for government, enterprise and public services, Avanti collaborates with UKAFF to introduce innovative technological systems to monitor and enhance individual and team fitness and training. This technology enables players to remain connected and engaged as a team, even when they return to their ships, airbases and barracks.
Avanti’s Director of Government Services, Donald Walker added: “We’re honoured to be supporting the UKAFF and the Kentish Cup. These teams represent the best of the Armed Forces’ ethos of team-spirit and leadership, and encapsulates the benefits of mental and physical resilience and diversity. This ethos and these qualities also epitomise Avanti Communications, which is why we are delighted to support the Centenary year of the Kentish Cup – a tournament created to foster international relations and camaraderie in the wake of the Great War.”
The Kentish Cup sponsorship is the latest in a series of initiatives by Avanti to support the Armed Forces.