Expanding to Multi-Orbit

Avanti is expanding its reach by becoming a global multi-orbit provider of fully integrated connectivity services and solutions.

In a rapidly changing industry multi-orbit satellite connectivity has taken centre stage. While this has given customers more choice and flexibility, it has also driven complexity. The new strategy will help Avanti better respond to the diverse needs of its customer base, while continuing to deliver high-performance solutions on a global scale.

Listen to Toby Robinson, Chief of Strategy and Business Development at Avanti, elaborate on the new strategy:

What significant changes have been occurring in satellite technology?

The satellite industry has undergone a radical transformation in recent years, marked by a surge in satellite launches from 1,000 in 2012 to over 3,000 in the last three years. This “new space explosion” introduces innovations like 3D-printed satellites, a shift from hardware to software, and reusable launch rockets. Avanti, recognising the need for adaptation, is embracing this transformative period to meet evolving customer needs.

How has the satellite industry shifted to “multi-orbit”?

Satellite connectivity has undergone a profound shift from single orbit geostationary satellites to multi-orbit systems, particularly with the rise of Middle Earth Orbit (MEO) and Low Earth Orbit (LEO) satellites. SpaceX and StarLink have spearheaded LEO innovation, reaching a milestone of over 5,000 active satellites in less than three years. By the end of 2022, half of the space capacity is estimated to be in Non-Geo Stationary Orbit (NGSO). This influx of innovation offers customers new possibilities but also introduces complexity.

As an established GEO satellite operator, how is Avanti responding to these changes?

Our multi-orbit strategy is a progression from our 2021 shift to managed services. Beyond selling GEO satellite capacity, we now integrate third-party GEO, MEO, and LEO capacity, focusing on customer-led solutions. Our approach goes beyond raw connectivity, offering installations, management, and maintenance services to meet evolving customer needs.

As a multi-orbit operator, how is Avanti differentiating itself?

From Eutelsat acquiring Oneweb to Telesat securing funding for Lightspeed and SES launching MPower MEO satellites, the industry is embracing diverse orbits. While others opt to build or buy their NGSO satellites, Avanti is taking a distinctive route, prioritizing cost-effective capacity acquisition. Instead of investing in another LEO constellation, we focus on providing customers with optimal capacity solutions and integrating them into comprehensive services, setting us apart in the evolving satellite landscape.

How does Avanti see “new space” impacting customers?

Avanti identifies itself as a telecoms company, focusing on connectivity solutions rather than being confined to the space industry. Amid exciting possibilities, short-term confusion arises from complex options, requiring a trusted advisor to help navigate choices.